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  • Writer's pictureKori Steigerwald


Old film cameras sitting on old suitcase

They say, “a picture is worth a thousand words.” When this was first written in the early 1900’s there was little need for a distinction between a good picture and bad picture and especially not between an amateur photo and a professional one. Discussions of high resolution versus low resolution were still a hundred years away.

There are many instances of where using an amateur photograph of an article or product is absolutely fine – when shopping for used items on eBay we probably don’t care whether the photograph is perfectly crisp or well lit.

However, there are many companies out there today who need to use professional photography to promote or highlight their products or services. Beyond the obvious (clothes modeling, automobile sales, etc.) one profession that really needs professional photography is that of an interior designer.

Interior Designer and Professional Photographer – Perfect Together

By nature, I am selling a very visual service – I’ll be transforming your room or home into a nicer-looking, more appealing environment. And I’ll use the evidence of those environments to help persuade my next client that I can do the same for them. But a badly lit or poorly composed photograph (the type most amateurs would take and not even notice) can spell disaster because it simply won’t portray my services correctly.

That’s why a good professional photographer is a crucial member of the design process, as the photos should not only convey the completed design but also allow one to feel like they can walk right into the image.

“My” Professional Photographer

Kristi Gugel, of Gugel Photography, Rochester MI, not only brings my images to life, but is a skilled professional who goes the extra step to ensure objects and lighting are placed optimally.

Kristi Gugel, of Gugel Photography taking photo of piano

When taking photos of me and my staff, she makes us feel at ease and comfortable. We share a lot of laughs during the process as well, which makes for a fun day!

Recently, Kristi had a photo shoot with the Horizon Interior Design team. According to Kristi, “it’s always a fun session when I get to work with Kori. Instead of photographing one of the beautiful rooms she has designed, I photographed her amazing team. We started out in the studio for business portraits and ended up downtown for more editorial portraits. I’m so excited to show her the images from the sessions!”

Kristi’s Work

I’m so lucky to have such an amazing photographer and friend to capture my work! Thank you, Kristi Gugel!


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